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Responsibility deal between the UK, Scottish and Welsh Governments and the direct marketing sector
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Poorly targeted advertising mail is irritating to householders, is a waste of businesses’ money and is environmentally unsustainable.
This deal will help to simplify how householders manage what they receive in the post, and outlines a range of other initiatives which aim to improve the environmental performance of the direct marketing industry and in particular support a move towards a ‘zero waste economy’ and ‘low carbon economy’.