Defra publishes public attitudes research
Defra has today published a framework to encourage environmentally friendly behaviour among individuals and communities.
The report pulls together evidence on public understanding, attitudes and behaviours and draws conclusions on the potential for behaviour change among members of the public.
Defra’s environmental segmentation model is also included in the research. It divides the public into seven clusters, each sharing a distinct set of attitudes and beliefs towards the environment and is based on people’s responses to a broad range of attitudinal questions as part of the 2007 Defra attitudes and behaviours survey.
The model will be used to improve Government’s understanding of people’s environmental attitudes, values and behaviours towards the environment. By defining the different motivations and barriers to pro-environmental behaviour, the model will help policy makers understand how to support different groups of people to take action.
Environment Minister, Joan Ruddock said:
“We all need to do our bit to tackle climate change. Most people want to do something but sometimes don’t know how. This report will help Government and stakeholders reach people and empower them to make changes in their lives today that will make a big difference tomorrow.”
In recognition of the important role the voluntary sector plays in influencing pro-environmental behaviour, Joan Ruddock also announced that a new grant scheme will be set up to support voluntary organisations to encourage people to adopt a greener lifestyle.
Further information
Page published: 14 January 2008