Chewing gum - action group
About the Chewing Gum Action Group
The Chewing Gum Action Group is chaired by Defra and brings together gum manufacturers, the Local Government Association, the Chartered Institution of Wastes Management, Encams (which runs the ‘Keep Britain Tidy Campaign’) and other relevant interests. Established in 2003, the Action Group aims to change the attitudes of people that drop gum and to promote positive behaviour and correct disposal.
Disposal behaviors
The Chewing Gum Action Group has commissioned research to find out more about people that drop gum and to ensure that campaigns are as effective as possible.
- Gum Droppers segmentation survey - Stage 1 research debrief (PDF 300 KB)
- Gum Droppers segmentation survey - Stage 2 research debrief (PDF 400 KB)
- Gum Droppers segmentation survey - Stage 3 quantitative debrief (PDF 300 KB)
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Page last modified: 20 December 2007
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published: 1 June 2005