Theme 3: Understanding and Influencing Pro-environmental Behaviour
Overall aim of evidence theme
To provide a broad understanding of current behaviours, how to influence behaviour to more pro-environmental actions, the motivations and barriers to change and what will best achieve change at a household level.
To provide the underlying evidence base necessary to develop sustainable consumption policy and work towards a pro-environmental behaviour framework, through commissioning new social research and reviewing existing evidence.
To build and enhance the existing evidence base on consumer behaviour. The proposed portfolio of social research projects within this theme will enhance understanding of:
- Public knowledge and emotional engagement around the issue of Sustainable Consumption and Production.
- The precursors to pro-environmental behaviour change
- How to engage and motivate pro-environmental behaviour
These findings are applicable across a number of Defra policy areas.
When reports have been published a link will be included to them on the relevant webpages listed below:
Page last modified: 22 October 2007
Page published: 31 October 2005